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Diamond Award Finalist: P&G’s Liquid Tide Eco-Box

The Tide Eco-Box is the first product launch from P&G Fabric Care’s eCommerce Innovation Group. Dow’s Packaging Innovation Awards’ judges awarded the product a Diamond Award Finalist.

Containing 105 fl oz of an ultra-concentrated formula specifically for e-commerce, the Eco-Box arrives on a shopper’s doorstep in a sealed, shipping-safe corrugated box. Inside the box is a sealed bag of ultra-compacted Tide liquid laundry detergent. To use, a perforated corrugated flap is peeled off to reveal a dosing cup and a new “no-drip” twist tap.

This award-winning package:

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