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Diamond Award Finalist: P&G’s Liquid Tide Eco-Box

The Tide Eco-Box is the first product launch from P&G Fabric Care’s eCommerce Innovation Group. Dow’s Packaging Innovation Awards’ judges awarded the product a Diamond Award Finalist.

Tide Eco-Box
Tide Eco-Box

Containing 105 fl oz of an ultra-concentrated formula specifically for e-commerce, the Eco-Box arrives on a shopper’s doorstep in a sealed, shipping-safe corrugated box. Inside the box is a sealed bag of ultra-compacted Tide liquid laundry detergent. To use, a perforated corrugated flap is peeled off to reveal a dosing cup and a new “no-drip” twist tap.

This award-winning package:

• Contains less packaging, 60% less plastic, and 30% less water than the current 150-oz Tide press-tap bottle

• Doesn’t require any secondary re-boxing or bubble wrap

• Is lighter because of its ultra-compacted formula, and

• Takes up less space because of its boxed design, which means more loads of laundry can fit on fewer delivery trucks

For more on this package go to pwgo.to/5259 and pwgo.to/5260.

Judges’ Criteria
In evaluating entries, jurors considered excellence based on the following criteria:

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New e-book on Flexible Packaging
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New e-book on Flexible Packaging