Do popular material attributes always align with lower environmental impacts?

Controversial research from Oregon’s Department of Environmental Quality calls into question some of the common understanding of sustainable packaging.

Are life-cycle analyses critical to determine true package sustainability?
Are life-cycle analyses critical to determine true package sustainability?

David Allaway, Senior Policy Analyst, says we should look beyond generally accepted packaging attributes – things like is it recyclable; is it compostable; is it made from a biopolymer – and instead turn to life-cycle analyses of that package’s ultimate impact on the environment.

Allaway’s comments came during the Smithers-Pira event, “Sustainability in Packing U.S. 2019,” held in Chicago March 4-6.

Packaging attributes like recyclability or compostability are driven by emotions and marketing, says Allaway, and package designers have to look beyond emotion to logic and analysis for the life cycle impact of a chosen material. The findings were based on extensive review of life cycle analyses of different packaging materials.

Here is a link to a factsheet about the Packaging Materials Attributes Report.

Don't miss Packaging Recycling Summit 2026
Where innovation meets sustainability. Join the leading forum for packaging recycling professionals, featuring cutting-edge solutions, expert insights, and the connections you need to advance the circular economy. Secure your spot today.
Discover More
Don't miss Packaging Recycling Summit 2026
Need help with your packaging project?
We’ve done the legwork to identify and vet experienced packaging and processing consultants you can contact directly for your next project. Decades of combined experience in packaging line engineering, machinery selection, package and materials development, and food processing operations.
See your advisor options now.
Need help with your packaging project?