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Brand refresh emphasizes product’s differentiator

The fresh carton design now prominently features the company’s new sub-brand name, “Veggies made great,” and boldly highlights “Veggies [as] our #1 ingredient.”

The fresh carton design now prominently features the company’s new sub-brand name, “Veggies made great,” and boldly highlights “Veggies [as] our #1 ingredient.” “
The fresh carton design now prominently features the company’s new sub-brand name, “Veggies made great,” and boldly highlights “Veggies [as] our #1 ingredient.” “

Garden Lites®, a manufacturer specializing in vegetable-rich foods destined for the fozen foods section, recently refreshed its brand and package design to strengthen its unique veggie-centric brand positioning. The fresh carton design now prominently features the company’s new sub-brand name, “Veggies made great,” and boldly highlights “Veggies [as] our #1 ingredient.” The company name, Garden Lites, was the dominant message on the previous carton. The new sub-brand name and tagline are now much more prominent in the new design's messaging hierarchy.

“At Garden Lites we are passionate about our brand purpose: make surprisingly delicious, veggie-rich foods so people can incorporate more veggies into their diet. This is a great way to strengthen our message,” says Andy Reichgut, Executive Vice President. “This dynamic new Garden Lites packaging is a radical change sure to scream from the frozen food aisle as to why to purchase. We are confident that the brand refresh will drive new consumers to the brand.”

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