Felins, a Milwaukee-based packaging solutions company, announced a full rebrand including a new logo, positioning and website. With a strong focus on sustainability and innovation in packaging, the rebrand is a representation of Felinsβ growth over the past several decades and outlook on the future of the industry.
With a unique set of technologies and a passionate team of packaging professionals, Felins helps companies worldwide optimize their end-of-line packaging processes and overall operations by minimizing waste and increasing efficiency. From initial inquiry to post-installation service and support, Felins has a strong commitment to customers and functions as a full-service partner with a complete offering of equipment, material and parts.
Emphasizing these benefits, the new brand places Felins at the forefront of sustainable packaging and reflects the companyβs leadership position in a variety of markets across the globe.
βWeβve developed a culture of professionals who focus keenly on customer need. We listen carefully and come up with alternatives that are good for the bottom line and good for the environment β truly, sustainability at its best,β said Andrew Barrieau, CEO. βOur company is nearly one hundred years old and the old brand looked it. The new brand represents who we are and where weβre going.β
The new Felins logo characterizes the brand as efficient, smart and innovative. The companyβs focus on environmental, economical and operational sustainability as well as process-driven optimization is captured in the new tagline β βSimplify. Solve. Sustain.β The tagline reflects Felinsβ core value of continuous improvement and the companyβs mission of making every packaging decision help, not hurt, the planet.
Visit Felinsβ new website felins.com to learn more about Felinsβ complete offering of packaging systems and solutions.