See What’s Possible in Packaging & Processing @ PACK EXPO International
See packaging & processing solutions from 2,600 exhibitors and gain insights from 150+ free educational sessions at PACK EXPO International.
REGISTER NOW & SAVE

Create a free Packaging World account to continue reading

Fanuc America partners with Jacksonville Jaguars

The Jacksonville Jaguars introduced Fanuc America as a partner of the team and welcomed five new Fanuc robots to TIAA Bank Field.

Fanuc Flo - The beer bot helps the bartender serve Jaguars fans
Fanuc Flo - The beer bot helps the bartender serve Jaguars fans

“We are excited for the opportunity to show Fanuc robots to Jaguars fans,” said Mike Cicco, president and CEO of Fanuc. “Companies both large and small are implementing robots and automation to help them meet their productivity goals. Ultimately, we help companies solve production challenges and stay competitive. We hope our fun and interactive demonstrations encourage people to see what automation can do for them.”

Fans visiting TIAA Bank Field on game day this season can interact with one of five new robots located throughout the stadium. The new team members are:

• Flo – Thirsty fans visiting the Bud Light Party Zone will be served by Flo the robot who will be helping the bartenders pour Bud Light.

• Lenny – In the Lower US Assure Club West, fans can challenge Lenny the robot to a running back challenge by passing a handheld ring along a zigzagged route.

• Cheer – Later this season, when the Jaguars score, look for Cheer the robot on Camp Grunt Style as she hoists a Jaguars flag to celebrate a touchdown.

• Jax and Jill – Always a robot team, Jax and Jill are waiting in the U.S. Assure Club West lobby to welcome fans with a special message.

“We’re excited to add another partner who supports our philosophy of bringing first-of-its-kind activations to the stadium experience,” said Scott Massey, Jaguars senior vice president of corporate partnerships. “Fanuc is a leader in automation and we’re thrilled for Fanuc robots to engage with Jaguars fans on game day, from serving fans Bud Lights, to competing against them in a fun skills challenge, to waving a Jaguars flag celebrating big moments on the field.”

Discover How to Stay Ahead of the Competition at PACK EXPO International
See new solutions from 2,600 exhibitors. Gain insights from 150+ free educational sessions. From automation & robotics to real-time data insights, find the tech for your company’s future at North America’s largest packaging & processing event.
REGISTER NOW & SAVE
Discover How to Stay Ahead of the Competition at PACK EXPO International
Co-packers: the competitive gap is widening
Brands want more than low bids. See what automation, services, and sustainability mean for CM/CPs in 2026.
Read More
Co-packers: the competitive gap is widening