Kick off 2026 with a competitive edge at PACK EXPO East. Register now!
Get a jump on your 2026 goals at PACK EXPO East. Put projects in motion, accelerate timelines and solve challenges—all in one trip to Philadelphia.

Seen at NPE2018: Monster Energy uses transparent PET with aluminum top

Migrating away from the company's typical aluminum can format, the Monster Energy's new Hydro energy drink aims for shelf appeal.

Monster Energy Hydro's transparent PET container with aluminum pop-top
Monster Energy Hydro's transparent PET container with aluminum pop-top

Monster Energy, known for energy drinks packaged in aluminum cans, took a different pacakge tack with its new Hydro beverage. The product itself is uncarbonated and lightly flavored, a departure from the original Monster Energy line. The transparent package reflects the clearer, more natural contents. 

Get a jump on your 2026 packaging & processing goals at PACK EXPO East.
Be the first to find what’s next in packaging & processing at PACK EXPO East. See new solutions from 500 exhibitors, uncover creative ideas for 40+ verticals and gain inspiration from free sessions on industry trends—all in one trip to Philadelphia.
REGISTER NOW & SAVE
Get a jump on your 2026 packaging & processing goals at PACK EXPO East.
Annual Outlook Report: Workforce
Hiring remains a major challenge in packaging, with 78% struggling to fill unskilled roles and 84% lacking experienced workers. As automation grows, companies must rethink hiring and training. Download the full report for key insights.
Download Now
Annual Outlook Report: Workforce