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6 Packaging Trends for 2018

Graphic design marketplace 99designs forecasts package design trends based on experience with companies using its platform to source consumer packaging design.

Graphic design marketplace 99designs forecasts package design trends based on experience with companies using its platform to source consumer packaging design.
Graphic design marketplace 99designs forecasts package design trends based on experience with companies using its platform to source consumer packaging design.

99designs is an online graphic design marketplace that connects freelance designers with businesses seeking everything from package design to logos/logo contests to websites to individual products.

Examples of design trends are shown on its website, illustrating an article in which author Martis Lupus notes 10 packaging trends. Says Lupus, “There’s no escaping it, but thankfully packaging design is evolving every year to meet our changing needs and wants. At the forefront of those needs and wants is our reliance on e-commerce.”

Below, 99designs’ CMO Pam Webber provides the following six package design trends for the coming year.

1. Simplicity


Minimalist design has been around for some time now and it’s not going anywhere soon. Although it can come across as somewhat abstract and primitive, keeping it simple plays an important role in helping us access our intuitive side. The hardest part about going minimal is finding symbols and signs that many people can relate to. Once you’ve nailed the symbolism, the message explains itself, often with few-to-no words. If you can pull it off, using less language will keep you in sync with our fast-paced society—people will barely have to slow down to grasp what your product is all about.

2. Pastels

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