Ready-to-bake cupcake mixes make baking simple

A new range of ready-to-bake cupcake mixes are packaged in pouches for the busy consumer.

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Seeing an opportunity in the market to introduce a food product for the ever-busy consumer who still wants to enjoy a delicious home-baked cupcake on any occasion, Stork launched its ready-to-bake cupcake mix, which only requires consumers to pour the mix into cupcake tins without any additional ingredients.

“Stork’s cupcake-ready mix appeals to bakers of all skill sets with a simple proposition that will enable them to “skip the making and get to the baking,” says Madeleine Boulton, Stork’s Assistant Brand Manager.

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