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Barry-Wehmiller appoints director of business development

Bruce Larson tapped for key role for Barry-Wehmiller’s BW Packaging Solutions platform.

Pw 197351 Pr Bw Brucelarson Photo

As part of Barry-Wehmiller’s commitment to enhancing the value it offers customers, the capital equipment and engineering solutions leader tapped 20-year packaging industry veteran Bruce Larson as Director of Business Development for its packaging platform.

As Director of Business Development-Packaging, Larson will help coordinate client opportunities within BW Packaging Solutions, to ensure that the organization provides the optimal solution from Barry-Wehmiller’s comprehensive range of packaging capabilities. Barry-Wehmiller’s packaging businesses (Accraply, BW Container Systems, Hayssen Flexible Systems, Pneumatic Scale Angelus, Synerlink, and Thiele Technologies) provide a wide range of packaging solutions. BW’s appointment of Larson reinforces the company’s effort to serve as a one-stop resource to solve customers’ packaging challenges.

“Whether the need is to design and build a new line or to identify equipment that will improve efficiency, flexibility, and throughput, Bruce will help customers find the best solution,” says Jeff Strobach, Director of Strategic Market Initiatives. “His tremendous product knowledge and track record of responding to customer challenges made him the ideal candidate for this role.”

Larson will work closely with Barry-Wehmiller’s sales executives and sales leaders to maintain a seamless continuum of service.

“I’m looking forward to helping customers tap into the wealth of knowledge and experience across Barry-Wehmiller to create value,” Larson says.

BW Packaging Solutions companies can collectively provide everything from a single piece of equipment to fully integrated, custom packaging line solutions for a wide range of industries, including food and beverage, personal care, container manufacturing, pharmaceutical and medical devices, household products, paper products and textiles, industrial and automotive, and converting, and printing and publishing.

Larson comes to the packaging platform role, most recently, from a four-year stint as vice president of New Business Development with Hayssen Flexible Systems, a Barry-Wehmiller division. Prior to that, he held roles with Prototype Equipment Corporation, Goodman Packaging Equipment, and Pearson Packaging Systems.

Larson was a board member for PMMI, he chaired their Workforce Development Committee for five years, and currently sits on the show committee. He also serves in a volunteer advisory capacity for TVS located in Brevard, NC where he resides.

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