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Fitkom vitamin gummy brand is repositioned for Indonesian market

SoHo Global Health’s introduces brand mascots with story lines for its Fitkom vitamin gummy brand in the Indonesian market.

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SoHo Global Health has introduced a new brand identity and packaging for its Fitkom vitamin gummy brand in Indonesia, with help from package designer Anthem Worldwide.

Soho Global Health sought to develop a new set of mascots for its Fitkom brand that would appeal to both children and parents. The new Fitkom gummy brand has been brought to life, depicting a group of mixed-gender heroic rangers whose story-based mission is to help those in need.

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