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How to control shrink distortion

Unilever’s Comfort Intense brand of laundry freshener has a new look thanks in part to the package designer’s use of Shrink and Shrink Correction technology.

Control of shrink distortion was the key.
Control of shrink distortion was the key.

This iC3D packaging design software is from Creative Edge Software. It was applied in this case by Sun Branding Solutions, the design firm that created the new look for Unilever, which is on display now in the drupa Touchpoint Packaging Zone.

The high speed and ease-of-use of iC3D’s Shrink and Shrink Correction features were game-changers, according to Sun Branding, ensuring that development of innovative ideas was viable.

“The crucial difference with iC3D is its astonishing speed,” explains Martin Hawkins, Group Operations Director at Sun Branding. “We trialed other plug-ins and standalone products for this kind of work but the quickest turnaround we achieved was little under eight hours. iC3D rendered the same job in a matter of seconds, literally.”

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