Professional hair styling products company Sexy Hair has launched a limited edition promotion featuring legendary movie icon Marilyn Monroe. To help them deliver a “performance” worthy of the Hollywood icon, Sexy Hair worked with CCL Container. When starting the program, they considered many different options and techniques to determine the best approach for taking vintage photographs to print and create a beautiful end result.
“Initially, we thought that it would be extremely challenging to get high-quality results printing vintage photographs of Marilyn Monroe directly on aluminum cans,” says Karina Lutzy, Marketing Director, Product & Brand Development at Sexy Hair.“However, with the technology that CCL has and their problem-solving expertise, we discovered anything is possible.”
For the packaging to perform up to expectations, it had to be immediately identifiable as a Sexy Hair product as well as quickly recognizable as a special limited edition. To achieve these results, Sexy Hair’s package design team departed from the brand’s traditional signature red. Opting for a more sophisticated and neutral color palette, they focused on using the containers as “aluminum canvases” to reproduce different classic images of Marilyn Monroe. In fact, the brand’s distinctive red hue appears only in the logo, giving the Sexy Hair name and star mark an eye-catching pop of color.
