Gruppo Desa S.p.A., founded in 1908 under the name Soap-works Ambrogio Silva, is the parent company of three manufacturing and four commercial companies in Italy that produce and distribute detergent and soap products primarily in Italy and France. Its products include laundry detergents, fabric softeners, degreasers, and soap for personal care, marketed under the Chante Clair, Persavon, Quasar, Sauber, and Spuma di Sciampagna brand names. The group also produces private-label products.
Until recently, the only type of packaging Gruppo Desa used for its products was the traditional rigid container. But a desire to enter new markets, reduce packaging costs, and lessen its environmental footprint led the company to consider Doypack-style stand-up pouches.
