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Savory snack bars emphasize healthful ingredients

Less than a year old, Mediterra Nutrition Bars from NYC-based Mediterra Inc. have been picked up by more than 350 Target stores nationwide as well as several heath food chains, with consumers clamoring for the savory snack bars.

Mediterra Nutrition Bars
Mediterra Nutrition Bars

“The response is unprecedented,” says Mediterra founder Telemaque Lavidas.

Also capturing consumers’ attention are label graphics for the six-line snack-bar line, which were designed with Mediterra’s strategic branding partner to reflect the healthful native ingredients found in the food, which is based on the simplicity and purity of the Mediterranean diet. “In a crowded retail aisle, we wanted the Mediterra Bars to inspire consumers while also communicating the bars’ healthful ingredients and ‘clean nutritionals,’” says Lavidas. “We like to say ‘where ancient wisdom meets modern convenience.’”

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