High-quality flexo printing brings bread to shelf with a new boldness.
Jonathan Brace partnered with bag supplier Amcor Flexibles Europe & Americas as the family prepared for a complete redesign of their 20 different types of family bread.
“It was a big challenge for the team in AF Ledbury due to the tight timing,” says Amcor Flexo Development Manager Dean Stanford. “But we saw it as a perfect opportunity to use our Vivid colour palette across the entire Brace’s range by removing all spot colours and at the same time improving the vibrancy of the individual colours.”
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