Bold print for Brace’s brand

“Our new range is now in store and we are delighted with the way the design stands out on shelf,” says Jonathan Brace. “The printed image perfectly reflects the fine design detail we hoped to achieve, and by working with Amcor’s Vivid colour palette, we have also been able to reduce our carbon footprint due to the reduction in colours.”

“Using our Amcor ASSET™ tool, we have been able to quantify the actual carbon footprint reduction by removing 25 spot colours,” adds Amcor’s James Beresford-Wylie, Sales Manager, Bakery. “The saving is equivalent to 118 short haul flights, which is all the more impressive when you see the quality of the design achieved with Vivid.”