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New Wholesome! packaging has heart

Organic and Fair Trade sweeteners company changes its name to Wholesome!, a concept that carries through to its new package graphics.

Pw 82311 Wholesome

Wholesome Sweeteners, a leading U.S. brand of Organic, Fair Trade, and Non-GMO sugars and sweeteners, has a new name and a new look. Now known as Wholesome!, the new brand will debut in early March. In addition to unveiling its new look, the company will reveal its latest items like Organic Coconut Palm Syrup in a 12-oz recyclable bottle, and a larger 24-oz bottle of its Organic Honey.

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