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Tasteful salad-kit packs are a jewel in the produce aisle

New Ruby Fresh Salad Kits with pomegranate arils are decorated with elegant packaging graphics, appealing to consumers who want a ‘high-end, high-quality variety pack.’

Pw 57181 Marketing Plus 5773

Pomegranate arils are the key ingredient in a new line of salad kits packaged in elegantly decorated chipboard sleeves, in a 7-oz club-pack and a 3.5-oz single-serve size. Firebaugh, CA-based pomegranate producer Ruby Fresh introduced its Salad Jewels line in spring 2013 to meet consumers’ rising interests in healthy eating and in quick, convenient meal options as well as to capitalize on the growing popularity of pomegranate arils.

“We had previous experience and success with our full packaged line of pomegranate arils,” says David B. Anthony, Domestic Sales, Ruby Fresh Pomegranates. “Our Salad Jewels line allows the natural progression and maturity of our product line to be appealing to new customers in a vast, new venue.”

Salad Jewels includes three varieties: Sparkling Spring Mix, with arils, chopped walnuts, and gorgonzola cheese; Gleaming Mediterranean Medley, with arils, sliced almonds, and Feta Cheese; and Brilliant Southern Blend, with arils, sliced pecans, and crumbled bacon. The 7-oz version includes 4 oz of pomegranate arils, and 1.5 oz of other ingredients, while the 3.5 oz has 2 oz of arils and 0.75 oz of nuts, and cheese or bacon. All ingredients are individually packed in a proprietary clear film that allows for respiration/off gassing after packing.

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