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Castello Alps cheese packaging depicts craftsmanship, tradition

The 'Alpine artisanal story' shines in packaging of cheeses just launched in the U.S. and Canada.

Bulletproof Castello
Bulletproof Castello

Arla Foods, Denmark, is a global dairy company and co-operative owned by dairy farmers with production facilities in 13 countries. With Arla’s acquisition of a range of cheeses from a unique group of German artisan dairies in the Allgäu mountains, Bulletproof created a brand identity, packaging design, and a visual identity system that conveyed the tradition of the Bavarian mountains.

The challenge was to integrate the traditional handcrafted cheeses into the Castello contemporary brand portfolio. The concept of the “Alpine artisanal story” had to be easy for shoppers to decode, informing them on the taste profile, production, and values behind each cheese—allowing the range to be accessible and open for everyone.

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