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Brand owner is 'fearless' with Feosol redesign

A complete redesign of the packaging graphics for the Feosol brand of iron supplements brings a modern, feminine touch to the line and makes the three-formula portfolio easier to shop.

After the redesign.
After the redesign.

After acquiring the 70-year-old Feosol brand of iron supplements in 2010, Meda Consumer Healthcare of Marietta, GA, found itself with a portfolio of products with packaging that had become overloaded with claims and copy, and appeared dated and unfriendly. The supplement line provided a great point of differentiation from its competitors—three varieties formulated for the specific needs of women—but the message had been lost amidst the design’s clutter. So Meda embarked on a complete redesign, along with Little Big Brands, “to help make Feosol relevant and consumer-friendly again,” says brand manager Katie Gangell.

According to Little Big’s creative director, John Nunziato, Meda was very bold in its approach to the redesign. “It’s easy to say you want a brand revolution, and another thing to walk away from almost everything on your current pack,” he says. “I think this is a great example of a fearless client doing the right thing for their brand.”

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