OMAC Packaging Workgroup--Is the Connect-and-Pack message being heard?

New leadership from Nestlé and increased participation from a number of other multi-national CPG companies make industry observers optimistic about the OMAC Packaging Workgroup.

P&G’s Rob Aleksa, a long-time believer in the benefits of PackML.
P&G’s Rob Aleksa, a long-time believer in the benefits of PackML.

Leadership: nothing good happens without it. In the months since PackExpo, the new officers of the OMAC Packaging Workgroup (OPW) have begun to demonstrate what good, business-oriented leadership can accomplish. The structure is in place to drive home the OPW message to the packaging community. Will it happen?


Big multi-national CPG companies are coming on board, requiring their packaging machines to be built using PackML. Rob Aleksa of P&G says, “We are living the benefits.” Early adopters within the machine building community are testifying to the benefits. Jack Aguero of Pro Mach says they see real advantages for their field service technicians. The technology providers like Rockwell, Siemens, Bosch Rexroth and B&R are prepared with white papers, software, and guidance. Systems integrators have begun to develop expertise. Kirk Weiss of Stone Technologies says PackML reduces their risk, simplifies their applications, and allows them to add value for the customer sooner. PMMI is lending its support and providing forums for discussion. PMMI’s view is that adoption is a decision made by each company, but PMMI encourages members to move forward with new innovation. The key now is to get past the technical discussions and misunderstandings and help everyone understand why the OPW’s Connect-and-Pack approach is a business win for each constituency and good for manufacturing in general.


Dr. Bryan Griffen became Chair of the OMAC Packaging Workgroup in 2011. As group manager for electrical and automation systems at Nestlé’s world headquarters in Vevey, Switzerland, Griffen has brought to OPW the kind of leadership skill that gigantic multi-nationals instill and expect from their managers. His position has also enabled him to tap other Nestlé resources and to make their volunteer OPW activities part of their day job. Three of the nine OPW Pack Teams and subgroups are led by Nestlé personnel. Five of the teams are led by CPG companies, including Pfizer and Church & Dwight, with the remaining four teams led by technology providers or system integrators. It is unfortunate that none of the team leaders are machinery builders, but OEMs are actively participating on the teams and the Executive Committee. Tom Egan, vice president, Industry Services & Membership, serves as the PMMI focal point and mentor for the OMAC teams.


PMMI has stepped up to provide administrative assistance to all of OMAC (the Organization for Machine Automation and Control), both the packaging and machine tool working groups. PMMI members are at the same time machine tool users and packaging machine suppliers, so both of the groups have relevance to them. Egan sees potential cross benefits between the groups and thinks there would be benefit to having a bigger informational exchange amongst all the parties. He doesn’t claim to know how many PMMI members have adopted OPW guidelines because no survey has ever been done, but off the cuff he can name at least half a dozen. Pearson Packaging made a presentation about their new machines that employ PackML at PMMI’s members-only MarketTrends Conference. PMMI members, like end users, include watchers, quiet adopters, and active, vocal adopters. PMMI’s joint sponsorship of the Alliance for Innovation & Operations Excellence (AIOE)—the Grocery Manufacturers Association is the other sponsor—raises the possibility of being able to communicate about OPW with more end-user executives. The AIOE, just completing its first year of operations, already has participation from 75 consumer packaged goods (CPG) companies. PMMI’s technical training program may also be something that OMAC can leverage as it works to exchange best practices in the use of its work products.


Many have noted OMAC’s lack of progress over the last couple of years. Those on the outside are unaware of how much energy was consumed by the group going through the ISA/Automation Federation divorce and finding a new friend in PMMI. The separation was executed in an honorable way, but not without significant disruption for an all-volunteer group. With support from PMMI firmly established, OMAC may not be able to make up that lost time, but will at least be able to accelerate activity.


Good leaders see to it that everyone is moving toward a common goal. OPW has a clear mission statement that speaks to the business results to be achieved by end users: To be the guidepost in the packaging industry leading to a more unified automation solution that improves packaging line efficiencies, reduces the capital and operating costs associated with packaging lines, and promotes faster time to market.


A two-fold strategy balances the technical development and the need to communicate and convince companies to adopt the work. On the technical side the stated strategy is: Develop the technical specifications, tools, and methods that make up the Connect-and-Pack Standards and that facilitate attaining the greatest value from packaging automation systems. Work with other industry automation organizations to align standards and methods used in packaging equipment design. And on the marketing side the strategy has evolved to: Increase adoption of the Connect-and-Pack Standards across industry, including End Users, OEMs, Systems Integrators, packaging associations, and educational institutions through providing concrete value propositions that positively affect the business and human aspects of the adopting entity. OMAC Connect and Pack is a registered trademark used to describe the OPW work products and to convey the concept of plug and play that is central to the OMAC vision for machinery.


If successful, OPW’s vision is: To maximize the business value of packaging machinery through the implementation of automation standards that lead to improved flexibility and increased capability, while improving safety and reducing the total cost of ownership. The group will recognize this success when packaging industry norms are aligned with the Connect-and-Pack philosophy. End users will routinely specify OPW standards when purchasing machines, machine builders will offer compliant solutions as their preferred implementation, systems integrators will provide tools that leverage these standards to address customer business needs, and technology providers will offer platforms, software, and tools that ease implementation of OPW requirements and promote interconnectivity with all OPW-compliant technologies.


Where the work is accomplished
To address the technical and marketing areas, PackTeams have been put in place. Using project management techniques, the teams have been tasked with creating their own mission statements, setting milestones, and reporting on status against those milestones. Most teams have completed an early milestone, have additional ones to complete over the summer, and have a significant milestone corresponding with PackExpo 2012.


There are five OPW technical teams: PackConnect, PackSoft, PackML, PackSpec, and PackSafety. These teams—comprising representatives from end user, OEM, SI, and technology provider companies—create, test, and demonstrate the OPW deliverables. PackConnect was one of the original OPW PackTeams, so-named in the Summer of 2001, but in existence for at least 1 year prior under the banner of the Architecture and Connectivity Sub-team of what was then called the OMAC Motion for Packaging Workgroup. At that time and up until OMAC became part of ISA, OMAC stood for The Open Modular Automation Controls User Group. The initial thrust of the OMAC effort was in the machine tool area driven by Boeing, General Motors, and other discrete manufacturers. The OMAC packaging initiative was initially aimed at facilitating the adoption by the North American packaging machinery industry of coordinated multi-axis motion control technology.


The PackConnect team’s first significant deliverable was a series of architecture documents that showed the multiple ways in which a motion control system could be configured for a packaging machine and explaining the pluses and minuses of each. The different types of field buses (I/O, motion, field, cell, enterprise) were identified, and characteristics of the competing motion buses were explored. At the time, this was relatively new information for many end users and OEMs in North America.


Once the team established how machines might be connected, both internally between devices and externally between machines and higher level systems, the question arose about what types of data might be interchanged. Fred Putnam of the Markem Corporation, and an early member of the PackConnect team, suggested that the group spend some time on this topic. The result was the establishment of a new sub-team that produced the first version of PackML, published in The Guidelines for Packaging Machinery Automation v1.1 in October of 2001. The slogan was, “If a packaging machine could talk, what language would it use?” The answer: Packaging Machine Language.

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