Nestlé makes packaging a strategic priority

Profitably proud of its controls technology in process automation,  Nestlé now sees bottom-line opportunities by paying more attention to packaging line efficiency

Pw 2398 Nestle

 Bryan Griffen, electrical and automation engineering group manager who is based at Nestlé headquarters in Vevey, Switzerland, is knee-deep in Nestlé’s PackML initiative. He’ll talk about what it all means in a presentation at the Packaging Automation Forum April 26 in Chicago. Here’s a sneak preview.

  -What is your role at Nestlé HQ?

Setting the direction and strategy for how Nestlé does electrical and automation engineering worldwide. We don’t develop particular solutions. We develop methods for Nestlé divisions. Organized as Nestlé is into numerous different operating companies at market level, those operating companies have the final say in how they implement standards coming out of Switzerland. If they’ve got local regulations that come into play or financial reasons to go with a different solution on a particular project, then that’s their prerogative. But the general concept of how we do engineering comes out of our group in Switzerland.

 -Considering how visible and active consumer packaged goods companies like Procter & Gamble, Frito-Lay, and SAB Miller have been in promoting the benefits to be gained by embracing PackML, is it fair to ask why it’s taken Nestlé a little longer to get on board?

It’s a fair enough question, though I should point out that it isn’t as if we haven’t been involved in PackML at all. You’ll see Nestlé names in some of the documents that have emerged from the OMAC Packaging Workgroup. What you have not seen is a strong and visible Nestlé involvement from the central head office. There are two reasons for that. First, we haven’t had the people here at the central office to tackle things like PackML. But now we do. I have a couple of packaging engineers working for me, packaging automation engineers. We’re starting to build up some mass that will allow us to do some things. The other reason is because Nestlé is a bit like an aircraft carrier. It doesn’t turn very quickly or easily. But if it does make a turn, get out of its way because it’s not about to stop. So it’s just taken time for Nestlé to see the value in PackML and to start moving in that direction with support from Vevey.

-It’s interesting to hear you speak of new hires in packaging engineering when everywhere else we hear about staff reductions in that area. Sounds like you are bucking the trend.

It’s probably true. We’re bucking our own internal trend, too. Traditionally, Nestlé made its living off of process manufacturing. We’re experts in process automation and PID-type control for process equipment. Our recipes have been our key differentiating factor-- that and how we make products. Packaging has been another story. We’ve left packaging to a group we call Packaging Engineering, but they focus primarily on package design, the material used, how the package should be opened and re-closed, and so on. So they would come up with their design and hold it up and pretty much say, “Who can package this for us?” As a result, it was largely packaging machinery OEMs who were shaping our packaging operations. And then we’d hire an outside integrator to take all those disparate OEM machines and make them work together in a packaging line.

 -So what has changed?

We’ve come to realize that in order to improve the bottom line, in order to drive effectiveness and efficiency in our operations, we need to take a more active and direct role in defining what equipment from these OEMS looks like. So yes, we are bucking the trend in that we are building up a team that can give some specification and direction to OEMs on how to create the automation for the packaging systems. We haven’t done that in the past.

-Isn’t there a downside when you wade into a packaging machinery OEM’s design specs or dictate what their controls preferences should be?

I totally agree. What you have to understand is that Nestlé has had a 30-plus year relationship with Rockwell Automation when it comes to process automation. Through that Packaging Engineering group I mentioned earlier, which consists of package designers more than operations engineers, our process automation specs made their way into the hands of the packaging machinery OEMs of the world, who then assumed that the “Nestlé spec” for packaging machinery was Rockwell. So the packaging machinery OEMs would say, not all of them but some would say, “Okay, if you really want us to use Rockwell we will, but it will cost you twice as much and we can’t guarantee the performance anymore.” They reacted that way not because there was anything wrong with the Rockwell technology components, but simply because some of the packaging machinery OEMs had gotten accustomed to other ways of designing the controls architecture of their packaging machines and now we were asking them to turn their backs on a lot of the progress they felt they had been making.

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