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How to conduct an eye-tracking study

Tobii Technologies suggests the following steps for conducting an effective eye-tracking study on packaging.

• Define the questions to be answered. They might include those such as, do shoppers see the product on shelf? How much attention did the product get, compared with competing products? Do shoppers see the targeted product before they see the competing product, and how long does it take for them to see it?

Coding, Marking, and Labeling Innovations Report
Explore our editor-curated report featuring cutting-edge coding, labeling, and RFID innovations from PACK EXPO 2024. Discover high-speed digital printing, sustainable label materials, automated labeling systems, and advanced traceability solutions that are transforming packaging operations across industries.
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Coding, Marking, and Labeling Innovations Report
Annual Outlook Report: Workforce
Hiring remains a major challenge in packaging, with 78% struggling to fill unskilled roles and 84% lacking experienced workers. As automation grows, companies must rethink hiring and training. Download the full report for key insights.
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Annual Outlook Report: Workforce