Packaging World:
How does your background in fashion design and product development shape your perspective of consumer and in-store marketing trends as they relate to package design?
Valerie Jacobs:
I started in PR and marketing; that was my branding foundation. I love graphic and fashion design. I started forecasting while I was in fashion design. I think in terms of silhouettes and how the package relates to the body form and 3-D styling. What do people wear? It’s almost like what a bottle is wearing.
