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National brands--5 tips for success

Brand owners can thrive in the increasingly store-branded environment by heeding the following five suggestions:

• Develop strong partnerships and encourage collaboration with retailers.

• Stay relevant by supporting research and development and market efforts to understand the dynamics of your category, consumers, and the marketplace that are driving sales today.

Annual Outlook Report: Automation & Robotics
What's in store for CPGs in 2025 and beyond? Packaging World editors explore the survey responses from 118 brand owners, CPG, and FMCG Packaging World readers for its new Annual Outlook Report.
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Annual Outlook Report: Automation & Robotics
Get a jump on your 2026 packaging & processing goals at PACK EXPO East.
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Get a jump on your 2026 packaging & processing goals at PACK EXPO East.