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Link brand believability, belonging, and packaging

Packaging supports a brand’s belief system.

Pw 7477 Pombottl

At a recent conference called Proof: Market Research and Strategy Development for Package Design, Patrick Hanlon, founder and CEO of Thinktopia, outlined packaging factors that brand stewards can follow to make their brands believable.

• All belief systems tell a story; create one for your brand.

• Belief systems begin with core principles. Packaging is the perfect vehicle for laying out your brand’s creed.

Annual Outlook Report: Automation & Robotics
What's in store for CPGs in 2025 and beyond? Packaging World editors explore the survey responses from 118 brand owners, CPG, and FMCG Packaging World readers for its new Annual Outlook Report.
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Annual Outlook Report: Automation & Robotics
Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
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Conveying Innovations Report