Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Link brand believability, belonging, and packaging

Packaging supports a brand’s belief system.

Pw 7477 Pombottl

At a recent conference called Proof: Market Research and Strategy Development for Package Design, Patrick Hanlon, founder and CEO of Thinktopia, outlined packaging factors that brand stewards can follow to make their brands believable.

• All belief systems tell a story; create one for your brand.

• Belief systems begin with core principles. Packaging is the perfect vehicle for laying out your brand’s creed.

2024 PACK EXPO Innovations Reports
Exclusive access: Packaging World editor-curated reports revealing PACK EXPO's most groundbreaking technologies across food, healthcare, and machinery sectors. Each report features truly innovative solutions selected from hundreds of exhibitors by our expert team. Transform your operations with just one click.
Access Now
2024 PACK EXPO Innovations Reports
Annual Outlook Report: Workforce
Hiring remains a major challenge in packaging, with 78% struggling to fill unskilled roles and 84% lacking experienced workers. As automation grows, companies must rethink hiring and training. Download the full report for key insights.
Download Now
Annual Outlook Report: Workforce