Discover your next big idea at PACK EXPO Las Vegas
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries. Click to learn more.

Premium lessons learned

When you charge more than $30 a bottle for your product, your packaging has to deliver the goods on shelf with first-class distinction. CEOs Chris Condon of Trago Intl. (see Tequila details push premium perception, www.packworld.com/view-23121) and Patrick Aroff of Encore Brands (see Ecstasy enhanced by unexpected red bottle, www.packworld.com/view-23264) share their advice of packaging lessons learned from their respective start-up launches of glass bottled, ultra-premium spirits.

Pw 8340 Lessons Ecstasy

“The most important lesson learned is that you have one chance to go into the market, and so it is very important that you have all your ducks in a row,” says Trago’s Condon. “It is more important to pay a little more for quality than to worry about margins and cheapen the quality. That’s because consumers, especially luxury buyers, truly tune into the details. By spending more money and delivering something more high end to the consumer, you will make more money in the long run.”

Says Encore’s Aroff, “if you have a bottle shape in mind, source that at the start so that you can make the graphics work within the context of the bottle design. Then by the time you get to the last part of putting the label or decoration on the bottle, that becomes the easiest part.”

Break out of the ordinary: see what’s new in packaging & processing!
At PACK EXPO Las Vegas, you’ll see machinery in action and new tech from 2,300 suppliers, collaborate with experts and explore transformative solutions. Join us this September to experience a breakthrough in packaging and processing.
REGISTER NOW AND SAVE
Break out of the ordinary: see what’s new in packaging & processing!
List: Digitalization Companies From PACK EXPO
Looking for CPG-focused digital transformation solutions? Download our editor-curated list from PACK EXPO featuring top companies offering warehouse management, ERP, digital twin, and MES software with supply chain visibility and analytics capabilities—all tailored specifically for CPG operations.
Download Now
List: Digitalization Companies From PACK EXPO