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High-end screwdriver comes in distinctive metal pack

Germany-based Bosch Group has launched its new high-end IXO power screwdriver in a distinctive, custom metal package from Crown Speciality Packaging.

Pw 11426 Bosch Drill

The screwdriver is available in the European and Asia-Pacific markets at leading do-it-yourself (DIY) retailers and selected high-street outlets.

The IXO packaging appeals to customers both as an attractive retail item and as a storage container. It includes a brushed-steel-finish base that rises to a complementary deep hunter green with raised, vibrant red type. The innovative packaging is highlighted with a finely detailed etching of the screwdriver.

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