New Tool: ProSource
Checkout our packaging and processing solutions finder, ProSource.
Start Your Search

A strong design

Brown-Forman Beverages Worldwide adds Jack Daniel’s Hard Cola to its line of alcoholic beverages.

Pw 15168 Hardcola2

Unlike the clear, citrus-flavored malt beverages that have recently flooded the market, Jack Daniel’s Hard Cola is a cola beverage with the taste of Jack Daniel’s and a hint of vanilla. Brown-Forman turned to Michael Osborne Design (San Francisco, CA) to design a label that would suit the unique new product. MOD designed the label for the amber, long neck glass bottle on the equity of the Jack Daniel’s core line by adding touches of red as a cola cue and a simple, strong “Hard Cola” product identifier. A neck label also bears the Jack Daniel’s logo. —ALR

Test Your Smarts
Take Packaging World's sustainability quiz to prove your knowledge!
Take Quiz
Test Your Smarts
Discover Our Content Hub
Access Packaging World's free educational content library!
Unlock Learning Here
Discover Our Content Hub