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Materials & containers
New design, and a 40% sales boost, for Gentleman Jack
Brown-Forman increased sales 40% for its Jack Daniels Gentleman Jack line of premium Tennessee whiskey by broadening the brand's appeal beyond its primary market of 25- to 34-year-old white males.
Primary packaging
Line upgrade accommodates redesigned Gentleman Jack packaging
Jack Daniels team tips its cap to performance of new, high-efficiency capping equipment.
Materials & containers
GPI toasts overall package design winner
New glass bottle packaging for Gentleman Jack Rare Tennessee Whiskey has earned Brown-Forman Corp., Louisville, KY, the overall package design award in the Glass Packaging Institute’s (www.gpi.org) 2007 Clear Choice Awards.
Materials & containers
Brown-Forman adds 750-mLs in PET
Based on the success of its 1.75-L bottles of spirits in PET bottles, Brown-Forman Corp., Louisville, KY, is now making available its Canadian Mist, Early Times and Southern Comfort products in new 750-mL bottles of PET, made by Amcor PET Packaging. The launch of the new bottles began early this year.
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A strong design
Brown-Forman Beverages Worldwide adds Jack Daniel’s Hard Cola to its line of alcoholic beverages.
