Wanting to avoid any appearance of self-promotion, we normally do not publish articles about our own Web site. But after a particularly heated argument/food fight in the Packaging World executive dining room, the other editors capitulated, and I was given two pages to tell my story.
The new online buyer’s guide at Packworld.com (www.packworld.com/bg) differs from others you may have used in four significant ways:
• One set of plain-language categories, with no subcategories, keeps users from getting lost in a maze of subcategorization or tricky terminology.
• A short description of each company allows you to quickly determine whether a supplier is relevant to your needs before you click.
• PW editors—not the suppliers themselves—assign categories for each company listing. That means far more relevant listings.
• Where applicable, buttons link to application stories and product news published on each supplier, resulting in a complete electronic “dossier” on that company.
Following is a graphical look at how the buyer’s guide works.
Access the buyers guide at: packworld.com/bg