Dole's fresh, bold look

The clear, crisp new graphics and name changes are hallmarks of the redesign, which began to hit store shelves this spring. Simple graphics spotlight the new variety names, clearly describing the mixture of each. More transparent space allows consumers to easily see what’s inside the bag, while the “Triple-Washed” icon indicates that the salad is ready-to-eat. The redesign, which differs from the original package primarily in the priority of the message (signified with the bold new graphics), was executed by Addis (Berkeley, CA). The salad pack is offset-printed in eight colors, with an antifog coating.