Discover your next big idea at PACK EXPO Las Vegas
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries. Click to learn more.

New design takes 'natural' brand to the next level

Wellshire Farms’ Lou’s Garrett Valley Naturals goes contemporary with a simple visual hierarchy that’s easy to follow.

Garrett_Valley
Garrett_Valley

Well-branded natural products are good examples that represent a “higher order of benefits.” Beyond sales, they’re about people and offering healthier, better choices, as well as a profound respect for Earth.

They’re about loving craftsmanship rather than mass production, as well as heart and soul. But at some point, they mature, and a good example is Wellshire Farms’ Garrett County brand. Design Force recently contemporized the brand by updating it through graphic design on a paperboard carton. The brand was renamed Lou’s Garrett Valley Naturals for Wellshire Farms owner Louis B. Colameco III.

Annual Outlook Report: Workforce
Hiring remains a major challenge in packaging, with 78% struggling to fill unskilled roles and 84% lacking experienced workers. As automation grows, companies must rethink hiring and training. Download the full report for key insights.
Download Now
Annual Outlook Report: Workforce
Annual Outlook Report: Sustainability
The road ahead for CPGs in 2025 and beyond—Packaging World editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.
Download Now
Annual Outlook Report: Sustainability