The sixth sense

Packaging that appeals to the consumer's five senses is a competitive advantage, but a marketer would do well to develop a sixth sense, too.

Sterling Anthony

Feb 1, 2011

Sterling Anthony, CPP

Brand-knew

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Assuming the format is the same as or very similar to previous commercial rollouts, it's functionally bag-in-box. In this case, the “box” portion begins as a die-cut and geometrically creased blank of printed paperboard.

Top 15 of 2025, #12: Target Launches Paper Bottle in 1200 Stores with Own-Brand Wine

The #12 most clicked article of 2025: Assuming the format is the same as or very similar to previous commercial rollouts, it's functionally bag-in-box. In this case, the “box” portion begins as a die-cut and geometrically creased blank of printed paperboard.

Changeover on the cartoner from 4-count to 12-count takes about 40 minutes.

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Shrink sleeves being 'shot' onto awaiting bright cans, pictured here traveling into the steam tunnel.

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The product is designed to break down without leaving microplastics and is free from plastic, polylactic acid (PLA), and PFAS.

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Looking for CPG-focused digital transformation solutions? Download our editor-curated list from PACK EXPO featuring top companies offering warehouse management, ERP, digital twin, and MES software with supply chain visibility and analytics capabilities—all tailored specifically for CPG operations.

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List: Digitalization Companies From PACK EXPO

Annual Outlook Report: Workforce

Hiring remains a major challenge in packaging, with 78% struggling to fill unskilled roles and 84% lacking experienced workers. As automation grows, companies must rethink hiring and training. Download the full report for key insights.

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Products

EcoSonic VpCI-125 HP Permanent ESD Stretch Film

The sixth sense

Annual Outlook Report: Workforce

Are You Greenwashing?

Researched List: Engineering Services Firms

Get a Quick Overview of Conveyors

How Do Horizontal Form/Fill/Seal Machines Work?

A Video Overview of Liquid Filling Machines

What Can You Package on a Vertical Form/Fill/Seal Machine?

Top 15 of 2025, #12: Target Launches Paper Bottle in 1200 Stores with Own-Brand Wine

Top 15 of 2025, #13: New Canning, In-house Shrink Sleeve Labeling, Distinguish Craft Brewer

Top 15 of 2025, #14: Brewery Builds Runway for Growth into Tight Space

SayHay, My Sweet Salad, and Incredible Eats Design Bio-based Packaging

Side-entry Liquid Mixer Improves Solids Suspension in Large Tanks

Stretch Film

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Easy-Access Reject Device for Gravity Inspection

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Conveying, Feeding & Inserting e-book