IndustriesBeverageWord for wordWhen it comes to deciding on copy for a package, a word to the wise brand-owner is sufficient.Sterling AnthonyJan 26, 2011Sterling Anthony, CPPKeep the consumer in mindMake the copy easy to readMake the right assignments Sterling AnthonyRecommendedList: Digitalization Companies From PACK EXPORecommendedStart 2026 at an advantage. Register now for PACK EXPO East & save!RecommendedAnnual Outlook Report: SustainabilityRelated StoriesTamper-evident machineryNew packaging service establishedSecondary PackagingVideo shows combo palletizer and stretch wrapper for soft drinksSecondary PackagingCase packer loads butter sticks into harness-style casesSponsor ContentInnovative packaging solutionsMachinery BasicsView More »Conveying & accumulationGet a Quick Overview of ConveyorsForm/fill/seal - horizontalHow Do Horizontal Form/Fill/Seal Machines Work?Filling/capping, liquid & viscousA Video Overview of Liquid Filling MachinesForm/fill/seal - verticalWhat Can You Package on a Vertical Form/Fill/Seal Machine?View More »Top StoriesRecyclingThrough the Line Podcast: Glacier's AI Tool Turns Recycling Data into InsightPilots with Colgate-Palmolive and Amazon helped shape Glacier’s new DataStream platform, a subscription tool launched today that lets CPGs verify recyclability performance and close the loop between packaging design and real sortation and recovery outcomes.Digital TransformationAutomation Fair Q&A: Inside Rockwell’s Push Toward Autonomous Packaging for CPGsRecyclingBabybel Latest Brand to Join Paperization TrendDigital TransformationHow AI Is Rewriting the Rules of New Product and Package TestingSponsor ContentSide-entry Liquid Mixer Improves Solids Suspension in Large TanksAnnual Outlook Report: SustainabilityThe road ahead for CPGs in 2025 and beyond—Packaging World editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.Download NowAnnual Outlook Report: Automation & RoboticsWhat's in store for CPGs in 2025 and beyond? Packaging World editors explore the survey responses from 118 brand owners, CPG, and FMCG Packaging World readers for its new Annual Outlook Report.DownloadProductsHandheld Coding and Marking PrinterPacific Labeling & Integration announces the ECH200 Pro Handheld High Resolution Printer for fast, on-site coding and marking.Manufacturing Intelligence SoftwarePalletizing KitMore ProductsIn PrintPackaging World Resource Guide 2026Nov/Dec 2025October 2025PELV Showcase 2025SubscribeArchivesDownloadsView More »Sustainable PackagingPackaging Recycling Summit 2025: A Pivotal Moment in CircularityRoboticsHow AI is Making Packaging Robots Smarter and More AdaptableTrendsHumanoid Robots in Packaging and Processing: 2025 Status ReportFeeding/inserting/unscramblingConveying, Feeding & Inserting e-bookView More »