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Gatorade package innovation focuses on need states

Tapped out on its β€˜wall of flavors,’ the company finds growth opportunities in a branding platform that addresses what athletes need to prepare for competition.

One way to achieve an innovative product supported by the right packaging is to start with the desired end result and work backward from there. This approach can create meaningful brand extensions that position your brand in an entirely new light for consumers.

Annual Outlook Report: Workforce
Hiring remains a major challenge in packaging, with 78% struggling to fill unskilled roles and 84% lacking experienced workers. As automation grows, companies must rethink hiring and training. Download the full report for key insights.
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Annual Outlook Report: Workforce
Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
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Conveying Innovations Report