Gatorade package innovation focuses on need states

Tapped out on its ‘wall of flavors,’ the company finds growth opportunities in a branding platform that addresses what athletes need to prepare for competition.

One way to achieve an innovative product supported by the right packaging is to start with the desired end result and work backward from there. This approach can create meaningful brand extensions that position your brand in an entirely new light for consumers.

Coding, Marking, and Labeling Innovations Report
Explore our editor-curated report featuring cutting-edge coding, labeling, and RFID innovations from PACK EXPO 2024. Discover high-speed digital printing, sustainable label materials, automated labeling systems, and advanced traceability solutions that are transforming packaging operations across industries.
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Coding, Marking, and Labeling Innovations Report
2024 PACK EXPO Innovations Reports
Exclusive access: Packaging World editor-curated reports revealing PACK EXPO's most groundbreaking technologies across food, healthcare, and machinery sectors. Each report features truly innovative solutions selected from hundreds of exhibitors by our expert team. Transform your operations with just one click.
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2024 PACK EXPO Innovations Reports