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Falafel label design puts the fun in food

Falafel, a Middle Eastern cuisine, is a blend of chickpeas, fava beans, onions, and exotic spices.

Pw 3343 Moi Falafel Republic v1

So when Falafel Republic introduced its namesake gluten-free, dairy-free falafel, the package design played an important role in positioning the product. Bukuras approached Mark Oliver Inc., a brand consultancy, to develop a branding concept for the packaging.

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