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Dell eliminates use of 18.2 million pounds of packaging since 2008

Reductions result from the company’s ‘three Cs’ packaging strategy: the cube, the content, and the curbside recyclability of its packaging materials.

Dell
Dell

In its effort to make product packaging more convenient for customers and lessen its impact on the planet, Dell has eliminated the use of more than 18.2 million pounds of packaging material since 2008. For perspective, the company relates, that’s the same weight as 226 fully loaded 18-wheelers or almost 4,184 small pick-ups. 



The reductions, reported in Dell’s Fiscal Year 2010 Corporate Responsibility Summary Report, result from the company’s “three Cs” packaging strategy, which focuses on the cube (packaging volume); content (what it’s made of); and curbside recyclability of its packaging materials.



Dell revealed it has made significant progress toward its packaging content and curbside recyclability targets. Since 2008, the company says it has increased the amount of recycled content in its packaging by approximately 32%. Dell is now 94% of the way to achieving its stated goal of increasing recycled content in packaging by 40% by 2012. And, more than half (57%) of Dell’s packaging materials can now be recycled by customers using their local curbside pick-up programs. The company is aiming for that number to be 75% by the end of 2012.

“Establishing these packaging goals has transformed my team from great packaging engineers to inspired environmental champions,” says Oliver Campbell, Dell’s senior manager of Global Packaging. “The progress we’ve made has kept a lot of materials out of landfills, made responsible packaging disposal easier for customers, and is making Dell a more environmentally responsible company.”


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