Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Every Man Jack adopts a masculine look

This brand is another sign of the growth in men’s beauty products, fueled by masculine-looking packaging. But women often are the shoppers. Will they bite?

Men’s beauty is occupying a growing section of the store, but it seems to have its own branding rules. And the number one rule, apparently, is to break the rules of packaging communications found in other aisles of the store.

Not surprisingly, the packages require darker colors and on-pack communication that conveys strength. These two attributes are reflected in new packaging for the masculine-sounding Every Man Jack brand of men’s grooming supplies.

Annual Outlook Report: Workforce
Hiring remains a major challenge in packaging, with 78% struggling to fill unskilled roles and 84% lacking experienced workers. As automation grows, companies must rethink hiring and training. Download the full report for key insights.
Download Now
Annual Outlook Report: Workforce
Annual Outlook Report: Sustainability
The road ahead for CPGs in 2025 and beyond—<i>Packaging World</i> editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.
Download Now
Annual Outlook Report: Sustainability