An essential step is assembling the right team. Composition of the team is a bit different, depending on whether the issue is private-label or national brands. For a retailer drawing up a sustainability program for its own private-label brands, the director of corporate brands should lead the team. This person can guide the effort from a financial perspective. Other leaders, Bernardo says, should be the packaging director, who can oversee packaging consistency, and the marketing director, who can impart the advantages of the sustainability effort.
More tips for getting started
John Bernardo of Sustainable Innovations offers additional pointers to packaging teams looking to start the new year with a stronger emphasis on sustainability and design.
Dec 7, 2007
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