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More tips for getting started

John Bernardo of Sustainable Innovations offers additional pointers to packaging teams looking to start the new year with a stronger emphasis on sustainability and design.

An essential step is assembling the right team. Composition of the team is a bit different, depending on whether the issue is private-label or national brands. For a retailer drawing up a sustainability program for its own private-label brands, the director of corporate brands should lead the team. This person can guide the effort from a financial perspective. Other leaders, Bernardo says, should be the packaging director, who can oversee packaging consistency, and the marketing director, who can impart the advantages of the sustainability effort.

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