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Cost-effective take on unit-level traceability

YottaMark's consumer-interactive HarvestMark technology debuts, costing one cent per unit.

Pw 8130 4 Yotta Mark

Radio-frequency identification has been singled out as a promising way to implement track-and-trace processes, especially in pharmaceutical markets where product protection is of vital importance and pilot programs have been conducted.

However, lingering doubts remain about RFID's viability, notably relating to the cost-effectiveness for lower-value products, particularly those outside pharma.

There are other, less costly and less technically challenging options to performing track-and-trace functionality, including 2-D bar codes. Packworld.com recently reported on such an application that has been commercialized: the HarvestMark (www.harvestmark.com) unit-level track-and-trace technology from YottaMark (www.yottamark.com) that's been implemented by Eagle Eye produce at its Utah facility (see Unit-level traceability debuts for produce, published July 2007).

In summary, Eagle Eye is applying a 3/4"x1/2" pressure-sensitive label to boxes of produce it ships to customers. Users can enter the label's unique identifying number at the HarvestMark.com site to learn information. We've learned that the traceability is down to the pallet level; in other words, a box of produce can be traced back to the particular pallet at Eagle Eye's warehouse from where it was shipped, and from there back to the grower including to the field from where it was harvested.

Eagle Eye produce warehouse manager Mike Jacobson told us that the system is highly cost effective: "The cost is a plus at about a penny a container, which is well worth it."

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