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Wine embraces classic appeal

A new design for Inglenook Wine from Centerra Wine Co., Canandaigua, NY, imparts a more traditional look to the 125-plus-year-old brand.

Pw 9431 Linglenook

“Inglenook's makeover adds energy to a popular wine brand that consumers have enjoyed for more than 125 years,” says Peggy Fox, vice president of marketing. “The new design reinforces consumer perceptions and demonstrates our excitement over Inglenook's growth opportunities.”

Orchestrated by ChaseDesign Inc. (www.chasedesign.net), the redesigned labels feature a watercolor grapevine illustration. The label's gold accents and a gold capsule also bolster the premium imagery. Inglenook declined to identify the label vendor.

ChaseDesign's vp of visual communication Doug Whitehouse says the new look is more in line with consumers' expectations for the brand, which went from trendy and contemporary to more of a classic, traditional appeal that implies heritage, trust, and dependability.

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