
The 63/8’’ x 5’’ x 8’’ box contains three plastic trays that hold 20 each of red, blue, and green lighters. The trays rest upon a microflute corrugated platform that positions them at the top of the box.
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Brown & Williamson, Louisville, KY, heightens smokers’ awareness of filtered Pall Mall cigarettes through a 60-count display box of lighters that mimics a “hard box,” complete with a flip-top lid.
The 63/8’’ x 5’’ x 8’’ box contains three plastic trays that hold 20 each of red, blue, and green lighters. The trays rest upon a microflute corrugated platform that positions them at the top of the box.