New Tool: ProSource
Checkout our packaging and processing solutions finder, ProSource.
Start Your Search

An organic original

Sweet Organics, a new line of organic snacks from Seasons’ Enterprises, is setting a precedent in the growing market of organic sweets. To help develop a totally new brand identity for his company’s snacks, president Michael Season called on longtime partner Maddock Douglas (Elmhurst, IL).

Pw 18045 S Pw 0101 083

The result is a package that conveys a sense of health as well as tastiness. The bag, a three-layer structure of polypropylene/PP/metallized PP, is flexo-printed in six colors for a premium look. Additionally, the shininess of the metallized PP solidifies the premium appearance. “We wanted to get ‘sparkle’ in this packaging,” says Wes Douglas, creative director at Maddock Douglas. Sweet Organics were released to the marketplace in September.

Discover Our Content Hub
Access Packaging World's free educational content library!
Unlock Learning Here
Discover Our Content Hub
Test Your Smarts
Take Packaging World's sustainability quiz to prove your knowledge!
Take Quiz
Test Your Smarts