Testing showed that men, unlike women, are intimidated by complicated copy and packaging. So Frankfurt Balkind (New York, NY) designed a package that would appeal to men’s discriminating tastes. With copy like, “Objective: Degrease face. We mean it,” and, “Remove irrelevant skin cells, free your ingrown hairs,” Anthony Logistics took a very simple approach to create this product line. The packaging, none of which is glass per the instruction of market test subjects, is screen-printed in five colors.
