PET pack promotes French fragrances

REPORTING FROM PACK EXPO: Fragrance Of France launched its new Aphrodisia, Woodhue For Men and Tigress perfume lines in a clear PET “carton” from Sicht-Pack Hagner (Nyack-On-Hudson, NY).

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Sicht-Pack extrudes the sheet, offset-prints the plastic carton in seven colors and supplies it as a preformed container.

The cartons hold 3.3-oz glass bottles imported from Europe, which are visible through the clear PET. The Fragrance Of France, Saint-Laurent, Quebec, Canada, products are just rolling out to mass merchants this month, including Wal-Mart.

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