As the beverage market continues to expand, bottle decoration and design are gaining a more refined demeanor, as reflected in the Package Design Council's 1994 Gold Award Competition. Frosted glass, custom-designed bottles, and an artistic approach to label design paved the way for three silver, two gold, and Best of Show honors, awarded to designers at the PDC ceremony, held September 26 in New York City. Although this report focuses solely on beverage winners, 14 gold awards and 28 silver awards were selected by judges from a pool of 812 entries in 21 different categories. These included cosmetics and beauty aids, fragrances, electronics, hardware and automotive products, sporting goods and toys, and a variety of food categories, such as dairy products, gourmet foods, desserts and snacks, frozen, shelf stable and canned goods, as well as private label products.
Award-winning bottles quench thirst for design
Beverage packages stand out at this year's Package Design Council competition, bringing home five awards including Best of Show. Appeal to both visual and tactile senses create lasting impressions.
Nov 30, 1994
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