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Is bar-coding a valuable customer service?

When customers asked for bar codes to help control inventory,Sherwin-Williams got the message. It implemented a custom print/apply bar code labeling system.

Cases of aerosol products are conveyed to the labeler (top) where bar-coded labels are printed then applied using the tamp-blow
Cases of aerosol products are conveyed to the labeler (top) where bar-coded labels are printed then applied using the tamp-blow

The Specialty Division of the Sherwin-Williams Co. manufactures and packages several varieties of aerosol products, including brand name and private label paints, cleaners, adhesives and disinfectants. The company's Bedford Heights, OH, operation counts among its customers retailers like Kmart, Wal-Mart and Target stores; large distributors such as Grainger; and manufacturers that include PPG Industries and CRC Industries.

Many of these companies now require bar-coded labels on the boxes of product they receive. After all, a stocking system built around bar codes and scanners can greatly enhance a distribution center's ability to manage inventory by speeding up each of the steps involved: reading labels, recording numbers, counting boxes and so on. Bar coding often allows a distributor or retailer to reduce its inventory by knowing precisely what's in stock at a given moment-in short, real-time inventory.

About a year ago, the Specialty Division saw a need to upgrade its on-line labeling system to add flexibility and cost-effectiveness. Faced with customer requests for bar-coded cases and an already overburdened labeling system, the company turned to Weber Marking Systems (Arlington Heights, IL), to provide a custom print/apply bar code labeling system.

"This field had become too diversified for our old system of pre-printed labels," explains Scott Priver, senior systems analyst at the Specialty Division. "There are too many different types of labels to have printed and then carry in inventory. We needed a print/apply system so we could create our own formats and apply special formats to certain customers' cartons.

"For example, we have to provide cartons with Interleaved 2 of 5 or Code 39 bar codes that are order-specific to include product information, description codes, part numbers and more for dozens of customers, many of whom have different label information requirements."

Priver also notes that many retailers today demand bar code labels on product cartons as a condition for carrying that product.

"Bar codes have become part of the technology revolution," says Priver. "They make it possible for retailers to electronically identify and move products through their distribution and warehousing systems quickly and easily."

Aerosols of all kinds

The 250ꯠ-sq.-ft. Bedford Heights plant manufactures a variety of aerosol products each day. Included in its five-line, three-shift operation are several Sherwin-Williams branded products, as well as private label paints filled for other suppliers.

The facility also produces aerosol disinfectants, automotive products, polishes, solvent cleaners and, says Priver, "anything that's available in aerosol" other than pharmaceutical, food and personal care products.

These factors, along with customer requests for bar code compliance labeling, made the facility's labeling requirements all the more challenging.

Adding to the challenge was the diversity of orders the Specialty Division is called upon to fill. Orders can range from as few as 2ꯠ cans of a particular product up to 300ꯠ cans or more, with production lines running at high rates of speed. A labeling system that could accommodate this kind of variety and volume-while maintaining bar code print quality on labels-became vital.

"We interviewed several labeling system suppliers," says Priver. "But Weber Marking Systems was best able to customize labeling software and label application equipment specific to our bar code compliance needs."

Weber designed a special system that uses the Label-Aire Model 2138 print/apply systems and the company's exclusive labeling software, all customized to fit the Bedford Heights operation.

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