Avery Dennison, Fasson Roll North America: Avery Dennison launches new roll-fed shrink film

Targeted primarily to the beverage category, Polyphane Fit offers a shrink ratio that is among the highest available. This feature allows brand managers and packaging designers the opportunity to use a broader range of contoured bottles.

"Capturing consumers’ attention within seconds at the store shelf is critical," said Laura Clark, marketing director for food and beverage, Avery Dennison. "The physical shape of the package is a key element of the overall brand experience. And contoured packages, with eye-catching labels, offer a compelling way to differentiate national and private label brands."

Polyphane Fit is a highly efficient and cost-effective label decoration alternative because it can wrap up to 60,000 bottles per hour; can be printed using flexo, gravure, offset and digital; can be applied with all seaming processes, including hot-melt adhesive, UV adhesive, solvent, ultrasonic, laser, etc.; and will run on conventional wraparound equipment. The Polyphane Fit product line includes:
• Polyphane Fit HA: engineered for hot air tunnels, up to 25 percent shrink.
• Polyphane Fit ST: engineered for steam tunnels, up to 25 percent shrink.
• Polyphane Fit STS: engineered for steam tunnels, up 50 percent shrink.

"Polyphane Fit lets beverage manufacturers quickly switch from conventional wraparound labeling to shrink labeling on the same machine," Clark said. "The hassle-free changeover doesn’t require any new equipment. The production line conversion process also has fewer steps than sleeve shrinkage. And that leads to better overall cost-effectiveness."