In a recent product launch, Beachbody® partnered with American Packaging Corporation (APC) to debut its Cookies & Creamy flavored Shakeology® brand stand-up pouch. This pouch is novel as it incorporates 45% post-consumer recycled (PCR) content at a minimum, earning it Gold recognition in the 2022 FPA Awards for Sustainability. But the recognition didn’t stop there. It’s also great looking pack, taking home a Gold Award in both Packaging Excellence and Shelf Impact, as well.
“While the initial push was to bring to market very quickly, it was important that we do our due diligence in the areas of product integrity and supply chain concerns with regards to PCR availability,” says Sanford Fitelson, Senior Manager, Packaging, Beachbody. “Beachbody is very pleased with the results and so excited about the progress we’ve made that we’ve continued our sustainability journey into other areas.”
