Eating healthy doesn’t have to be about “sad snacking.” That’s according to Angela Spindler, founder and Creative Director of Australian firm Depot Creative, which last year created playful, vibrant, and bold branding and packaging for the new Hopapops line of popped lotus seeds. The new-to-the-U.S.-market plant-based product from WaterFox Foods Inc. of Springfield, MO, is similar to popcorn in size and taste, but is packed with vitamins, minerals, and antioxidants.
WaterFox was established in 2018 by food industry entrepreneurs who saw an opportunity within the growing healthy snack market to bring a long-time staple of the Indian and Asian diet—the seed of the lotus flower—to a new market. In doing so, they wanted to create a brand that expressed their nutritional credentials and epitomized the fun side of healthy snacking. “They wanted to deliver a product bursting with flavor in a new and exciting way to all those seeking a tasty, healthy alternative,” says Spindler.
